Author stephanieip.comPosted on Categories 2017, Design + Development, Fashion + Soft Goods
Thinking about our other post on Fashion Design + Development Process, the idea behind product development is rather similar. In fact, they may just be about the same, especially if the product you plan on developing falls in the category of soft goods.
Regardless of what you are planning to develop and bring into the marketplace, make sure to present the purpose, reason, and vision behind the product.
So, what are the steps?
They are as simple as follow:
1// Who are you designing for?
2// What are you planning to offer to your targeted audience?
3// When do you plan to launch?
4// Where are you going to launch?
5// Why should your targeted audience buy from you, and not all the other existing brands out there?
6// How are you going to convince your “who” of “why” when executing steps 2 and 4 by step 3?
Basically, have a plan.
Even better, a business plan.
Sometimes you may not know where to start and how to obtain the information you need. You probably wish there’s a step-by-step guide to take you from point A to Z. Although, this post isn’t intended to give you that quick shortcut, it’s here to guide you into the right direction. Eventually, it will be your ultimate decisions on every step along the way before your baby is born, so a shortcut won’t do you and your business any good when building a foundation.
Once you know your who, what, when, where, why, and how, you are mostly likely ready to hire experts to help you get to your end goal quicker than learning and doing everything yourself. You will want to work with someone who can translate your ideas into a reality.
If you are looking for some guidance to start or real assistance for your young business, send us an inquiry! We would love to help you reach your goals.
Check out our case study on how we
helped CozyPhones turn their ideas
into a reality product!
// Stephanie Ip
Stephanie is a Creative Director and Consultant, providing creative strategy development support to small and large scale businesses in the industries of Fashion and Soft Goods. She specializes in Design and Development. Learn more about her here.
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