Author Posted on Categories 2018, Branding + Packaging
- Are you looking to start a business?
- Do you need to freshen up your brand image?
- Did your company just expanded, and need a comprehensive style guide?
Let me guess… you are looking to start a business.
Bingo! Yes.
If you are reading this, you are probably curious to know how to quickly develop a logo for your company-to-be, or existing company that’s looking to be even more awesome! Well, as simple as it sounds, first I need to know: what does a logo mean to you and your company? If you are looking to just get some logo ideas and slap it onto a product you are going to pour your heart and soul in, then please head onto FIVERR. The platform is great for crowd sourcing logo art.
No? A logo means more than just slapping a logo onto my product!
Bravo! Now we’re talking here, and I’m here to walk you through what I think are the important steps in logo development.
Ready? Take out a piece of paper or open a blank Word document.
1// Define your value proposition that comes with a dollar amount, a few colors, and shapes.
If a logo means something greater than FIVERR to you, then you probably know your value proposition. I am not saying that those who chose FIVERR don’t have one; they just overall seem to lack some important ingredient in their value prop. Ideally, your value proposition should speak to your target audiences in rainbows language. To convince is to first understand your folks, in all ways, speak their language, show them your company embraces colors and shapes that are targeted to their wants and needs. Need some help on defining your value proposition? This article may be a great one for you.
To convince is to first understand your folks.
2// Plan for a target launch date that’s not yesterday or tomorrow.
If your target launch date was yesterday, I don’t know why you are still reading. If it is tomorrow, you should really head over to FIVERR! Seriously.
Plan for a target launch date that’s at least 2 months in advance. Now, this target launch date is for the announcement of the brand/company that’s about to enter the marketplace. It’s NOT the target launch date of your product line of 20 styles. Technically, you can have the same launch date, but ideally, a brand image should come first, then everything follows.
3// Locate a space for the launch that people can get to.
These days, a lot of new business owners sell online first, and gradually grow into a department store space as the company expands. Whether you are selling online or retail, you need to consider how your brand is going to be presented. Knowing all the possible selling channels up front will be helpful to the process of developing your logo and so forth.
4// Be ready to tell your company story at least 100 times in the first year.
Part of launching a brand is building a brand presence in the crazy noisy marketplace. You can’t stand out unless you know who you’re speaking to, and often times that requires repeating yourself to your targeted audience 100x times before someone takes notice of your brand. You’ve got to love what you are providing before you can convince your audience of the product you believe in so much!
Part of launching a brand is building a brand presence in the crazy noisy marketplace.
5// Work with a brand strategist to help compile the data from point 1-4 in one place.
Ready to get started on developing your new awesome logo? Depending on your company size and position, you will want to work with a brand designer/strategist/builder/consultant to execute the right set of materials that will get you started/ready for the launch.
At SIP by Stephanie Ip, we help companies get started on their brand building by first understanding their rainbow language. From there, we develop the brand image around the given set of guidelines and criteria. Finally, we apply the brand new image onto marketing collaterals to assist and enhance company promotions and loyalty.
Want to learn more?
Send us an inquiry to get started!
// Stephanie Ip
Stephanie is a Creative Director and Consultant, providing creative strategy development support to small and large scale businesses in the industries of Fashion and Soft Goods. She specializes in Design and Development. Learn more about her here.
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